You can lead a horse to water, but you can’t make it drink. While the world drools in anticipation of the Pebble or an Apple or Samsung smartwatch, Nike is sitting idly by fielding a promising piece of tech on the JV team while it could be a runaway hit in the big leagues. I speak of the Nike Fuelband, the wristband with a white and RGB variable-brightness LED output, accelerometers, an input button, Bluetooth and USB interface, iOS interactivity, and a four-day battery life in a well-designed water-resistant package with three color options (see teardown here).
I’d be pretty excited if had that tech on hand to sell. It could alert me to and read txts and e-mails, it could give me some basic gesture input to an app, it could show caller id, etc… basically what the Pebble proposes to do, even if in a more spare LED graphical output. Nike has not only refused to market the product as a mobile-connected wearable output device, but it has actively opposed others’ attempts to liberate the device for such purposes. And so you get what we had here last week, which is the way they wants it: